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Marketing & communications

Mercado del Barranco

Many brands. One direction.

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01 / Project asset

Connect the character of each brand with one shared experience.

Marketing and communications for a multi-brand food destination: identity, content, social media and activations.

The challenge was to create coherence without making every venue sound alike. Communications needed to work both on site and across digital channels.

The approach

Visual and editorial direction; social content; event communications and coordination of brand collaborations.

DIGITAL DEVELOPMENT · CAREER FIGURES

+7.000

Instagram followers

≈500

LinkedIn followers, starting from zero

120

monthly booking-link clicks during peak months

EVENTS & COLLABORATIONS

Brands meet people in real life, too.

My experience includes event communications and collaborations involving BMW, Heineken and Coca-Cola in the context of Mercado del Barranco.

BMWHeinekenCoca-Cola

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