Art direction & signage
Ultramarinos La Fina
A brand that inhabits a space.
Explore the project ↓Recognise the place before stepping in.
Signage design and visual direction for a food concept rooted in the traditional Spanish delicatessen.
The sign needed to work with the architecture and remain readable in a visually busy setting.
The approach
Composition, hierarchy and graphic treatment for a physical setting: scale, viewing distance and integration with the counter.
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