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Design & brand collaboration

Amasama × Fuze Tea

A brand you can wear.

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01 / Project asset

Work together without losing character.

Applied design for the Amasama and Fuze Tea collaboration, bringing its graphic language into physical touchpoints.

A collaboration needs to make room for both identities while feeling natural within the restaurant.

The approach

Visual direction, composition and adaptation to physical formats. Design becomes part of the team’s everyday work and the venue experience.

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